Bunnings Trade hosts a variety of Trade events throughout each year. For this brief, we needed to create a new look for a series of eDMs being deployed to the clients customer database. The overall event was a breakfast gathering with paint products being at the forefront of discussion.

This work involved liaising with Creative on how we could execute the idea of a 'tradie breakfast' and 'paint event'. The final creative contained a bucket of white paint being filled with yellow paint, simulating the look of an egg and linking to the fact that this was a breakfast event. Multiple assets were created based on the location of each event.